The origin: rethinking well-being at work

Kokoro Business was born from the shared vision of a team that worked for years at the intersection of business, HR, sport and exercise. Out of a dream to contribute to one million fit and healthy people. Out of a need to unite the drive for challenging results with sustained energy and well-being. What we saw was often frustrating: companies with good intentions, but with no strategy and very mixed results. They often reached only those employees who were already aware of the need for healthy behaviour, but not those who needed it most. Well-intentioned actions, but no lasting behavioural change and no real impact on sustainable results. And business leaders and employees who continued to struggle in a context that exhausted them.

We knew it could be done differently. With a deep belief in prevention, positive health, and insights from behavioural psychology and exercise science, we started guiding organisations towards greater physical, mental and social fitness, health ánd results. And then came the idea of adding a digital component that really gets people moving, as a missing piece of the puzzle in wellbeing…

The first step

In 2021, as exclusive distributor in Belgium, we launched Fitcoins: an innovative app from the Netherlands that motivates employees to move more and be active with their physical and mental health. The principle was simple but powerful: anyone who moves or learns via the app saves virtual coins that can be exchanged for fun and healthy rewards.

With Fitcoins, we brought a bit of gamification to corporate wellness. The app created more awareness, more action and most importantly, more conversations about what wellbeing at work really means. Companies saw engagement rise and absenteeism fall, employees felt connected, and we saw that it worked.

But it didn’t stop there.

The next step: BNFit

Like any growth story, we too realised it was time for the next step. We wanted to go broader, to be able to focus even more on the needs of Belgian companies. To create even more impact and depth with users, more data and advice for our customers, while providing a fresher, more intuitive user experience.

Thus BNFit (read benefit) was born. BNFit stands for the benefits of a fit and healthy life, taking into account the unique rhythm and potential of each individual. BNFit goes further than just exercise: it brings physical, mental and social health together in one platform, tailored to the needs of modern organisations and their people. Accessible and low-threshold, so that even those who can benefit most from it actually jump on board.

With inspiring content, personal goals, teamwork opportunities and thoughtful rewards, BNFit is a real driver of positive behavioural change. And the best part? Organisations can integrate the app to their broader wellness policies, leadership programmes and internal culture change, thanks in part to the professional advice and best practices of Kokoro Business experts.